Advertising for brand-name drugs shapes patient and doctor perceptions, making generics seem inferior-even though they’re chemically identical. Learn how marketing tricks influence prescriptions and what you can do to choose wisely.
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Real provider experiences with generic medications reveal that while most generics work just as well as brand-name drugs, patient trust, state regulations, and formulation differences can impact outcomes - especially for narrow therapeutic index drugs.
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Pharmacokinetic studies are the primary method used to prove generic drugs work like brand-name versions, but they’re not foolproof. Learn how they work, where they fall short, and what’s changing in drug approval.
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